Rioja wine runs £100,000 kitchen competition
Rioja wine runs £100,000 kitchen competition
Nov 11, 2011 6
(Promomarketing) - Rioja wine brand Campo Viejo has teamed up with international appliances company SMEG to launch an on-pack consumer promotion.
The competition offers 10 consumers the chance to win £10,000 to spend with SMEG to ‘Colour your Kitchen’ with the company’s kitchen appliances.
Winners will also attend a colourful culinary masterclass with leading Spanish chef, José Pizarro.
The ‘Colour your Kitchen’ promotion builds on earlier ‘Win a Kitchen’ and ‘Dine Spanish Style’ campaigns and is aimed at associating the successful brand with in-home entertaining.
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