SA wines have a place in Pan-Asian market
SA wines have a place in Pan-Asian market
Nov 10, 2011 6
(EngineeringNews) - South African wine producers should thoroughly research their individual potential markets in Asia and should avoid thinking of the region, which is home to 57 countries, as a homogenous entity, Master of Wine and inter- national wine judge and consultant to producers trading in Asian markets Debra Meiburg said.
Earlier this year,
during a seminar hosted by nonprofit industry organization Wines of South Africa, in Stellenbosch, in the Western Cape, the US-born wine specialist discussed ways of approaching markets across the Pan-Asian region.
She stated that Hong Kong, China, was like the Wall Street of Asia and the home of fine wine, deep pockets and big cellars; however, this market remained bipolar, with people either routinely drinking Bordeaux first growths and other fine wines at outrageous prices or buying low-end products.
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