Bordeaux pressures China to recognise appellation

Bordeaux pressures China to recognise appellation

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(Decanter) - Bordeaux is stepping up pressure on the Chinese government in an attempt to get it to recognise its Protected Designation of Origin status. The move comes from a growing realisation that Bordeaux’s greatest threat is not from fake bottles of first growths but from ‘passing off large quantities of entry level wine as Bordeaux,’ chamber of commerce president Pierre Goguet told Decanter.com. In Europe, Protected Designation of Origin is a legally-enforceable protection for certain foods and wines which can only be labelled with a region's name if they come from that region.


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