Turning Winemaking Over to Facebook Fans
Turning Winemaking Over to Facebook Fans
Nov 5, 2011 6
(Huffingtonpost) - "Harvest is complete!!! Our Cabernet Sauvignon has been picked and crushed, and the yeast strain and fermentation tannins YOU selected have been added." This was the declaration posted Thursday morning, November 3, on the Silversmith Vineyards Facebook page. "They did not pick the yeast that I normally use," winemaker Tom Johnson says. "It's a new experience for me."
The "they" refers to Silversmith's Facebook fans, 797 of them, who are voting on winemaking decisions for the 2011 vintage. "I thought Matt was crazy when he came up with this idea," says Tom. "I thought no one would be interested and no one would participate. Boy was I wrong."
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