France: Bordeaux coops to be reduced 'drastically'
France: Bordeaux coops to be reduced 'drastically'
Nov 4, 2011 6
(Decanter) - Bordeaux cooperatives are looking to drastically reduce their offer in an attempt to boost sales and productivity.
Under the ‘Plan Bordeaux Demain’ (Bordeaux Tomorrow) initiative, the existing 24 wine cooperatives of Bordeaux, Bordeaux Superieur and the Cotes de Bordeaux will be grouped into five groups by 2016.
Stéphane Heraud, President of the Vignerons de Tutiac in Blaye, told Decanter.com, ‘Today there are 33 cooperatives in our appellations, with nine already grouping together to sell their products – so 24 different entities in total.
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