Background music 'affects taste of wine'
Background music 'affects taste of wine'
Nov 1, 2011 6
(Telegraph) - A new study reveals wine drinkers should consider what's playing on the stereo if they want the perfect tipple. The study shows that people who drink wine while listening to music perceive the wine to have the same taste characteristics of the particular artist.
The research published in the British Journal of Psychology found that for the best earthy and full-bodied Merlot taste experience, drinkers should try listening to Tom Jones.
Or to add a little zing to a glass of Pinot Grigio pull out the latest Lady Gaga album.
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