UK: Low alcohol market hits 1 million cases
UK: Low alcohol market hits 1 million cases
Oct 28, 2011 6
(Drinksint) - Low and no-alcohol wine sales are growing rapidly from a small base and getting close to 1 million cases in the UK, according to the latest figures from Nielsen.
That is not far off the volume sold by Argentina, one of the top 10 wine-producing countries in the UK market.
The sector, which ranges from alcohol-free wines up to 5.5% abv, grew around 60% by value in the year to the end of September, and by some 50% by volume.
“It could get to 5 million cases in five years, providing the taste doesn’t disappoint – that is key,” Nielsen analyst Stewart Blunt said.
He said the sector is helped by people looking for lower-alcohol alternatives to their regular bottle of wine – and because it is cheaper than full-strength products.
“Here is something that looks the part, appeases the conscience and is light on the pocket – what a great combination,” he said.
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