US: Ohio Wineries Embrace QR Codes
US: Ohio Wineries Embrace QR Codes
Oct 26, 2011 6
(Wines&Vines) - Even if you don’t own a Smart Phone, you probably have noticed the little black and white squares that look like a scrambled Rorschach test on packaging, including wine bottles. Known as a QR (Quick Response) code, these two-dimensional barcodes provide fast readability and a large storage capacity. The traditional use of a QR code is to direct the user to a website or to add contact information into a phone so it doesn’t have to be typed in manually. Donniella Winchell, executive director of the Ohio Wine Producers Association, has a broader vision for the potential of QR codes. “QR codes are hot,” Winchell told Wines & Vines, “but we think we can take the use of the QR technology far beyond just being a link to a single website.” She is launching a QR code project to educate consumers and build their awareness of Ohio wines, grapes and grape products, with the goal of building sales for all grape products at grocery stores, retail outlets and in
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