AUS: Treasury 'best thing that's happened' to Wolf Blass
AUS: Treasury 'best thing that's happened' to Wolf Blass
Oct 12, 2011 6
(Decanter) - Premium Australian producer Wolf Blass will drive to promote its icon wines under its new owner Treasury Wine Estates. Foster’s completed the spin-off of its wine division in May this year, in a move welcomed by Wolf Blass chief winemaker Chris Hatcher as ‘the best thing that’s happened to us’.
The new company, Treasury Wine Estates, runs a portfolio of brands including Penfolds, Beringer, Wolf Blass, Lindeman’s, Stags’ Leap Winery, Wynn’s Coonawarra, Etude and Chateau St Jean.
Hatcher said they were delighted to be part of a dedicated wine company. ‘It’s a very exciting time. We’re much more confident about the brands and we can now start looking at what Wolf Blass can do,’ he told Decanter.com in London yesterday.
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