Italians to push food and wine links in Asia
Italians to push food and wine links in Asia
Sep 28, 2011 6
(TheDrinkBusiness) - Vinitaly will push the links between Italian food and wine at the Hong Kong Trade Development Council Wine and Spirits Fair in November.Speaking to the drinks business, Stevie Kim, general coordinator of Vinitaly International, said that the Italian lifestyle and cuisine was the best way of getting Asian consumers interested in the wines.
Italy is the partner country at the fair this year and will be present with nearly 300 producers from all over the country. This is a step up from last year when only 110 producers attended.
Kim stated that the biggest problem in promoting Italian wine is the sheer scale of production and also the divisions between each region.
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