AUS: Baillieu uncorks TV campaign to sell wine to China
AUS: Baillieu uncorks TV campaign to sell wine to China
Sep 27, 2011 6
(TheAustralian) - THE Victorian government has funded a four-part television series on the state's wine industry that will be screened around China to a potential audience of 410 million.
The program is designed to underpin a fresh push for the state's food and wine sector into the world biggest market.
China already purchases $1 billion in food and wine products from Australia and is set to overtake Japan as Australia's largest export destination for the sector. The country's rising middle class is demanding ever-increasing volumes of quality food and drink.
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