INDUSTRY: Businesses see growth in Latino wine market
INDUSTRY: Businesses see growth in Latino wine market
Sep 25, 2011 6
(PE) - Javier Flores has been fascinated with winemaking since he was a kid in Mexico walking through the winery where his dad worked and admiring the white coats worn by the people in the winery's lab.
Decades later, as a winemaker for the South Coast Winery Resort and Spa in Temecula, Flores said he is seeing interest in wines flourish among local Hispanic communities, particularly among younger consumers.
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