UK: Consumers still dubious about lower-alcohol wines
UK: Consumers still dubious about lower-alcohol wines
Sep 14, 2011 6
(Harpers) - Consumers are still wary of lower-alcohol wines despite a mini-boom in the fledgling sector, according to new research.
A study commissioned by the Wine & Spirit Trade Association found that 55% of red wine drinkers and 51% of white wine drinkers have concerns about the taste of lower-alcohol wines.
Forty-one per cent of red wine drinkers and 36% of white wine drinkers have worries about the product quality of lower-alcohol wines.
The findings emerge from the YouGov Omnibus Panel and are based on a sample of 1,693 British adult drinkers.
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