Romania seeks a drink of the U.S. wine market
Romania seeks a drink of the U.S. wine market
Sep 9, 2011 6
This year, the United States became the largest wine market in the world, and every country that makes wine wants to get its share of it.
One of the latest is Romania. Six of the country’s many wineries have banded together to secure its share of the U.S. market, and they’ve secured $3.5 million from the European Union and the government of Romania to fund the effort.
One part of the marketing effort is an upcoming visit to Napa and San Francisco; another was inviting some writers to visit recently, which I did. As pioneers, we writers did encounter some rough spots, but the visit was interesting, the people friendly and the wines good, if not spectacular.
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