Millennials and wine a whole new dynamic
Millennials and wine a whole new dynamic
Sep 7, 2011 6
ITEM: Millennials are more likely to consume wine while socializing, especially at friends' homes, than are their predecessors.
REACTION: The Wine Business Institute study cites that generation's values of collaboration and work/life balance. Good on 'em. I'd also like to think that they're smarter about the whole adult-beverage thing: At least for this segment, it's something you sip rather than pound, and a lower-alcohol option than booze.
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