US: Vintners look to hand message to messengers
US: Vintners look to hand message to messengers
Aug 30, 2011 6
How does a place as small as the Napa Valley build such a massive world-wide reputation?
Good marketing.
Yes, the Napa Valley is blessed with one of the most perfect grape-growing ecosystems on the planet, but however good the wine, many around the world wouldn’t appreciate it without the unparalleled work of the Napa Valley Vintners.
The organization’s commitment to promoting and protecting Napa Valley’s greatest asset was on display last week when it enlisted the assistance of local public officials from outside the industry
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