US: Winegrape growers tackle ‘State of Sauvignon Blanc’
US: Winegrape growers tackle ‘State of Sauvignon Blanc’
Aug 25, 2011 6
FINLEY, Calif. – Can a combination of ice cream and Sauvignon Blanc be a winning combination? The Lake County Winegrape Commission thought so as it staged the latest in its series of winegrape growers workshops, “The State of Sauvignon Blanc,” at the Big Valley Grange earlier this month.
Nearly 40 Lake County growers attended the workshop and were treated to ice cream floats provided by LuLu’s Ice Cream of Kelseyville whose owners are also winegrape growers.
The workshop served as a springboard for the Commission’s outlined marketing efforts to focus on the growers’ Sauvignon Blanc products.
In its budget for 2011-12, the commission’s board of directors allocated funds for public relations and outreach aimed at boosting Lake County’s Sauvignon Blanc industry.
Calling the Aug. 5 workshop a “fact finding” session, presentations were made by Commission President Shannon Gunier, winegrape grower and marketing consultant Dennis Krentz, project coordinator Terry Dereniuk and social networking consultant Bryan Dias.
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