Wine Marketers: Mind Your Media
Wine Marketers: Mind Your Media
Jul 6, 2011 6
Napa, CA — Social media drew a crowd at the sixth annual ShipCompliant Direct Shipping Seminar & Users Conference on June 28. “Social Media and Third-Party Marketing,” one of the best-attended sessions at the Napa Marriott, focused on complex issues involved with marketing wine on the Internet and the thorny subject of third-party agents. Must these be licensed? The California ABC has stated “yes” but has yet to enforce the ruling.
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