French wine consumption drops by three billion bottles
French wine consumption drops by three billion bottles
Jun 26, 2011 6
French wine consumption has dropped by three billion bottles to just four billion - the equivalent of one bottle per adult each week - in two generations. Researchers fear the culture of wine drinking is being lost in France, with younger generations less likely to savour a bottle over food and more prone to drink simply for pleasure.
They are also less aware of its cultural significance to France.
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