French wine industry ponders radical shift in marketing strategy
French wine industry ponders radical shift in marketing strategy
Jun 23, 2011 6
French winemakers are gradually giving in to global marketing trends, focussing on grape type rather than the region of production. Though it may boost sales worldwide, in a country with a proud wine tradition, this shift is a hard pill to swallow. The French wine industry is increasingly focusing on grape type, rather than region of production, as a key factor in marketing to boost wine sales and resist competition. In a country with a proud wine tradition, the shift is not easy.
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