NZ: Wine industry collaboration 'will crack Chinese market'
NZ: Wine industry collaboration 'will crack Chinese market'
May 29, 2011 6
New Zealand's wine industry must mount a joint effort if it is to crack the Chinese market, an Australian consultant has told wine exporters.
Frank Gibson, an experienced adviser to businesses entering China, told an Auckland workshop that New Zealand wine had enormous prospects.
"This is one of the areas where you really could get some big numbers and where there's huge opportunity in my view."
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