Wine industry aims to attract more Latinos
Wine industry aims to attract more Latinos
May 27, 2011 6
Every night at dinnertime, Jose Placencia clinks a glass of wine with his wife or friends. He loves the taste, the socializing that unfurls and how wine brings out or calms the flavors of Mexican food.
Wine was never on the menu when Placencia grew up in California's Central Valley, where his Mexican-born parents picked crops, including grapes. Today, at Placencia's ranch in the Sierra foothills and in the homes of other area Latinos, wine bottles line up next to plates of quesadillas and carne asada.
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