Chinese wine market an ‘awakening giant’
Chinese wine market an ‘awakening giant’
May 23, 2011 6
The Chinese are increasingly replacing beer with wine on their dining tables and are learning how to appreciate the taste of wine, said the head of wine for China Simon Tam at auction house Christie’s.
The current annual per capita wine consumption in China is a mere 0.35 litres, however the Chinese domestic wine market is projected to become the largest in the world in a few decades.
In anticipation of the optimistic business prediction, Christie’s appointed Tam early this year as its first ever head of wine for China to tap into the new market.
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