US: Small Winery Succeeds in China
US: Small Winery Succeeds in China
May 17, 2011 6
Napa Valley,CA—On the heels of the Napa Valley Vintners’ eighth trade mission to China, Wines & Vines talked with Marc Cohen, owner of 1,000-cases Howell at the Moon Winery, Angwin, about his successful penetration of the desirable Chinese market. It was, he said, a slow process.
You may remember that in 2006, Wines & Vines published a six-part series (“The Start-up Winery” by Jane Firstenfeld), detailing Cohen’s laborious creation of the winery. In late 2009, we documented its successful switch to selling direct to retailers in New York and New Jersey.
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