U.S. wine industry weighs implications of label laws
U.S. wine industry weighs implications of label laws
May 10, 2011 6
Wine quality can only be assessed by opening a bottle and tasting the wine. For that reason, labels and label information are extremely important in wine marketing, since they allow consumers to make quality judgments without actually tasting a wine.
In an extremely competitive international marketplace, firms employ various strategies to differentiate themselves from commodity producers.
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