Special Feature: Brown-Forman flies the flag for US wines
Special Feature: Brown-Forman flies the flag for US wines
May 10, 2011 6
Few people in the travel retail industry don’t know Jack – Jack Daniel’s that is, venerable Tennessee whiskey and flagship of the Brown-Forman stable of brands. Fewer, however, will be familiar with Brown-Forman’s range of Californian wines, which the supplier views as a further opportunity to enhance its profile in travel retail. The Moodie Report was fortunate enough to join a press trip to visit the company’s West Coast vineyards, at a time of change and of renewed focus.
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