S.Africa wineries tap tourism as marketing scheme
S.Africa wineries tap tourism as marketing scheme
Apr 24, 2011 6
(AFP),South Africa — The busload of Swedes sweep onto the 326-year-old South African wine farm for a wine tasting visit that marries vineyard tourism with bottom-line marketing.
Sweden is now the third biggest buyer of wine from South Africa, one of the countries the industry is courting to counter a tough export climate.
"At the moment it's somewhat stable but you have to fight for every piece of pie out there. The market is tough -- it's not an easy market," said Boschendal's Jamiel Ryklief after welcoming the tourists to the stately estate.
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