Young Italians 'drink less wine than ever'
Young Italians 'drink less wine than ever'
Apr 14, 2011 6
Younger Italians are drinking less wine than ever before, according to recent research.The statistics, by market research firm Unicab, showed 69% of Italians over 65 drink wine every day, while only 13% of 16- to 35-year-olds do the same.
Giovanni Brunetti of Unicab said one of the main reasons for the decline was ‘social evolution’.
‘Italian families have become more and more fragmented in the last 10 years. They’re not eating meals together and so wine is no longer a form of food. Wine no longer has a nutritional function.’
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