US: Beer Is Still King, but Wine Gaining With Millennials
US: Beer Is Still King, but Wine Gaining With Millennials
Apr 8, 2011 6
Here's more good news for the wine industry, which is counting on millennials to fuel a new wine boom. A new poll shows vino is the drink of choice for 24% of 21-34 year-olds. The generation still prefers beer (at 37%), but more prefer wine compared with older Generation X drinkers (aged 35-46), who choose beer to wine by 41% to 16%, according to The Harris Poll. Drinkers tend to shift to wine and spirits as they get older, so if the trends hold, millennials are likely to be pleasing the wine industry for years to come.
Comments