French embrace 'le vin plastique’
French embrace 'le vin plastique’
Apr 1, 2011 6
French winemakers are brushing aside Gallic pride to bottle their wine in plastic to meet British demand for lighter, unbreakable plastic bottles for the summer festival season.
In the Languedoc-Roussillon area, winegrowers from the Pepieux co-operative have been converted, albeit begrudgingly. “Plastic bottles are difficult for me,” said Pascal Fernandez, a winegrower. “In the French culture, a glass bottle with a natural cork is engraved in our genes.”
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