AUS: Treasury unveils Branding Road Map
AUS: Treasury unveils Branding Road Map
Mar 30, 2011 6
Treasury Wine Estates has used the ProWein 2011 exhibition to explain its new branding strategy as a dedicated wine company ahead of the proposed demerger from Foster's in coming weeks.
The message from the Treasury Wine Estates executives was that the business was not Foster's with a new logo.
This message was reinforced by the ability for the business to now operate as a company purely focused on wine empahsising the key brands in its portfolio including Annie's Lane, Lindeman's, Matua Valley, Penfolds, Rosemount, Saltram, Wolf Blass and Wynns Coonawarra Estate.
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