The battles of a Californian wine producer
The battles of a Californian wine producer
Mar 19, 2011 6
LIKE most Australian and US farmers, Mike Wackman, a fifth generation producer from Elk Grove, California, faces a constant challenge to remain profitable and stay ahead of rising input costs and falling profit margins.
But a highly successful vertical integration strategy, mostly in wine production, has been a critical element of ensuring his family farming operation remains viable.
Mr Wackman produces oats for hay, lucerne for livestock feed and his big opportunity earner, grapes for wine production, through a combination of irrigation techniques and on annual rainfall of about 50 millimetres (21 inches).
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