Argentine winemakers set sights on Asian markets
Argentine winemakers set sights on Asian markets
Mar 15, 2011 6
(Reuters) - Winemakers in Mendoza, where prized Malbec vines grow beneath Andean peaks, celebrated the end of grape-picking this month with a traditional parade of harvest queens and floats laden with flowers.
But with festivities over for another year, Argentine vineyards have turned their attention to capturing relatively new Asian markets where burgeoning middle-classes are rapidly acquiring a taste for wine.
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