Wine Australia hopes to lure back Foster's
Wine Australia hopes to lure back Foster's
Mar 7, 2011 6
WINE Australia is hoping a review of its key marketing and promotional campaigns at planning meetings this week will win back financial support from Foster's for its British advertising.
Foster's wine division, Treasury Wine Estates, is a key contributor to Wine Australia's coffers but pulled its support in the crucial British market earlier this year, claiming the advertising there focused on a narrow selection of local wines and failed to promote and represent its Australian wines to European drinkers
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