France: Buyers eyeing Piper-Heidsieck and Charles Heidsieck Champagne, say sources
France: Buyers eyeing Piper-Heidsieck and Charles Heidsieck Champagne, say sources
Feb 18, 2011 6
Rum giant Bacardi is one of about 12 companies to show interest in buying the Piper-Heidsieck and Charles Heidsieck Champagne brands, sources in the region have told Decanter.com. Other potential bidders are believed to include Champagne’s leading player, LVMH, plus Vranken-Pommery Monopole and BCC-Lanson, as well as the region’s largest co-operatives, Alliance Champagne and Nicolas Feuillatte.
Remy Cointreau, which currently owns the brands, put them up for sale late last year, with an asking price believed to be as high as €400m.
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