Wineries increase use of smartphone, social media technology

Wineries increase use of smartphone, social media technology

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Using technology and social media for marketing purposes is not new, but the way they are being employed is quickly changing as many wineries increase their use of the latest technology to reach consumers and maintain control of branding — all across the U.S.With the implementation of tools such as the iPad, phones with barcode scanners and Facebook applications along with Twitter, Four Square and different video platforms, the reach of wineries is expanding.


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