Indians Ready for Wine-at Lower Prices
Indians Ready for Wine-at Lower Prices
Jan 25, 2011 6
Wine may not have won over the beer and whisky guzzling Indians fully yet-just over a million cases of wine are sold annually in India but the popular accompaniment with food around the world is waiting to explode as a lifestyle product - if priced right, according to various Indian experts, claims a report by Indo Asian News Service.
India loves its beer and whisky, which together account for as many as 373 million cases, according to the report. Even beer that at times is paired with food accounts for 140 million cases. "Indians are not averse to wines. It's just that it's inaccessible due to the price factor. If the prices come down it would ease the process of familiarization with the product," says sommelier Magandeep Singh.
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