Chinese consumers develops a taste for French wine
Chinese consumers develops a taste for French wine
Jan 25, 2011 6
Chinese consumers have developed a taste for French wines in recent years but there are threats ahead that could put the trend in jeopardy.The Chinese wine market has boomed in recent years and shows little sign of slowing down. Statistics from the International Wine and Spirit Research (IWSR) put the size of the market at 93 million 9 litre cases in 2009 and it is estimated that the figure passed the 100 million mark in 2010.
Imported wine, which currently makes up about 10 per cent of the market, is growing especially fast. Growth has been 46 per cent CAGR over the last 10 years and 72 per cent in the past five years.
There is little doubt that the Chinese are drinking more wine, but what type of wine are they drinking?
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