US: Domestic Wines Up 6% at Retail in 2010
US: Domestic Wines Up 6% at Retail in 2010
Jan 17, 2011 6
Off-premise sales revenue reached $4.4 billion at major stores. Wine sales at major food and drug stores ended 2010 on the same positive trajectory it had been following all year. Domestic table wines grew 6% in dollar sales over 2009 for the four-week period ending Jan. 2, 2011, and the same 6% applied to the 52-week performance.
Domestic table wines from each four-week sales period in 2010 beat the same four-week period of 2009, according to check stand scan data from the Symphony IRI Group. Dollar sales for 52 weeks reached $4.4 billion as volume sales grew 4.8% to 66 million cases. The average price per 750ml rose $.07. The overall market for wine was not quite so robust, however. Imports muddled through 2010 with flat sales and shrinking prices per bottle.
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