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US: Wine Institute eyes export boost with new campaign

US: Wine Institute eyes export boost with new campaign

US: Wine Institute eyes export boost with new campaign

Jan 17, 2011 , by 6
California's Wine Institute is to launch a global branding campaign featuring a new "California Wines" logo in an effort to boost exports. The Discover California Wines campaign will use images of well-known landmarks, rural vistas and seasonal cuisine that are linked to the region to promote the wines. It will also focus on sustainability.


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