Rebranded Canadian Wines Clarify Content
Rebranded Canadian Wines Clarify Content
Dec 24, 2010 6
Ontario—“Cellared in Canada” wines, the crux of a cause célèbre championed by wine aficionados and journalists, are virtually absent from store shelves this holiday season. This fall, Mississauga, Ontario-based Vincor Canada launched new labels for its wines made from blends of domestic and foreign juice. The new packaging sports prominent notices that the wines within are, “Blended from International and Canadian wines.” Unity, a house brand, as well as Full Press Vineyards are among the labels Vincor has introduced to sell its blended wines.
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