US: Domestic Wine Sales Up
US: Domestic Wine Sales Up
Dec 7, 2010 6
Domestic table wine sales at major U.S. food and drug stores grew 6% from last year in the four-week period ending Oct. 3, totaling $320 million, according to data from Symphony IRI (SIRI). Imported table wine sales, in contrast, stayed flat from the year before.
“October is traditionally one of the two low points of the year, so for domestic table wine sales to be up more than $19 million is a very positive point,” said Doug Goodwin, SIRI’s VP of client insights for beer, wine and spirits. He observed that sales were down from the previous four weeks, but noted that is normal, since early September sales are boosted by the Labor Day holiday, while October has no holiday until Halloween, which did not fall within the four weeks measured.
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