Château 7-Eleven: Could Convenience-Seeking Millennials Cause the Next Wine Boom?
Château 7-Eleven: Could Convenience-Seeking Millennials Cause the Next Wine Boom?
Dec 7, 2010
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Winemakers and retailers have begun stalking millennials, Ad Age reports: The generation, loosely defined as Americans born between 1980 and 2000, has a "taste for adventure, quirkiness and convenience" that "will drive the market in the coming decade." The best part for industry? Millennials apparently "will buy wine just about anywhere — including the corner convenience store":
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