Wine drinkers prefer PET to Bag-in-Box and Tetrapak
Wine drinkers prefer PET to Bag-in-Box and Tetrapak
Oct 20, 2010 6
The PET bottle has edged in front of the Bag-in-Box and Tetrapak in popularity according to Wine Intelligence research.A consumer survey of UK monthly wine drinkers, conducted in June 2010 showed that 40% of respondents said they would be likely to buy wine in a PET bottle in the future, compared with 37% for BIB and 21% for a pouch, although the scores still lagged a long way behind glass.
The report confirms that consumers still overwhelmingly back the 75cl glass bottle for almost all wine drinking occasions, particularly in social settings.
Alternative packaging has more relevance in outdoor settings, or when carrying heavier glass bottles are inconvenient.
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