Starbucks remakes its future with an eye on beer and wine
Starbucks remakes its future with an eye on beer and wine
Oct 17, 2010 6
SEATTLE — The Starbucks of the future arrived today. If Starbucks (SBUX) executives have it figured out right, this could be the prototype for the next generation of stores for one of the world's most influential brands. A very different kind of Starbucks is on tap. It will serve regional wine and beer. It offers an expansive plate of locally made cheeses — served on china. The barista bar is rebuilt to seat customers up close to the coffee.
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