UK: Foster's Treasury Wine Estates readies TV push for Wolf Blass
UK: Foster's Treasury Wine Estates readies TV push for Wolf Blass
Oct 11, 2010 6
The wine unit of Foster's Group, Treasury Wine Estates, has lined up a television advertising campaign in the UK for its Wolf Blass wine brand.The division confirmed today that the nationwide push will launch this month and will highlight the Ashes cricket series in Australia later this year, and two recently-launched brand extensions.
One execution will offer the chance to win VIP trips to the Ashes this winter in Australia, which can be viewed below, while the other execution features the Wolf Blass Yellow Label Sparkling Rosé brand and the premium Wolf Blass Silver Label range. It will be aired on ITV, Channel 4, Channel 5 and regional variations as well as multi channels such as Sky and other independent stations.
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