Foster's revamps European wine operations ahead of split from beer
Foster's revamps European wine operations ahead of split from beer
Oct 3, 2010 6
FOSTER'S has restructured its key European wine operations to better reflect a historic shift of the beverage company's earnings away from traditional heavyweights Britain and Ireland and towards its growing customer base on the mainland, especially Scandinavia.
The reorganisation of its management, sales and distribution channels across Europe also marks a crucial step towards the demerger of the Foster's wine division, recently renamed Treasury Wine Estates, which is expected to be split from the beer operations early next year.
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