Oregon Winemakers Try New Strategies
Oregon Winemakers Try New Strategies
Sep 29, 2010 6
New négociant brand takes advantage of grape, bulk glut as harvest begins.Oregon winemakers are on tenterhooks awaiting the 2010 harvest, but many are preparing for another two years of low wine prices with value-oriented brands in the fore.The past two years have seen consumers gear down in what they’re willing to spend on a bottle of wine. Decent bottles of Pinot Noir are available from Oregon vintners for less than $10 apiece, and the trend shows no signs of stopping. The value proposition is still key, as four winemakers in Portland demonstrate.
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