Bordeaux aims to sweeten up US market
Bordeaux aims to sweeten up US market
Aug 12, 2010 6
Bordeaux's sweet wine producers are heading to the US to host after-work parties in a bid to make the category 'young' and 'fun'. The Union des Grands Vins Liquoreux de Bordeaux will launch 'Sweet Hours' in New York and San Francisco in November. It has already run a series of these after-work parties aimed at 25-35 year-olds in Bordeaux but the US dates mark the first Sweet Hour events outside the region.
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