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Pernod Ricard reorganises to push vodka and wine brands

Pernod Ricard reorganises to push vodka and wine brands

Pernod Ricard reorganises to push vodka and wine brands

Jul 27, 2010 , by 6
Pernod Ricard is grouping together its vodka brands under one roof and creating a new business group to build up its wine portfolio.While the French company is keeping its decentralised structure comprising of brand and market companies, it has decided to strengthen its focus in the wine and vodka markets.


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